Apple Maps in Augmented Reality

Apple has patented a mapping system that uses augmented reality screen, camera and other components of the iPhone to show real-time information about your surroundings. Read the article

Shopping VR experience: ShelfZone

ShelfZone is a pretty incredible looking VR store simulator, created for large-scale retail trade and consumer goods companies. Manufactured by the Italian startup inVRsion for the HTC Vive, ShelfZone is able to recreate shops, supermarkets and even shopping malls with impressive realism. Watch video

6 Ways tu use AR in your marketing

Thanks to augmented reality technology, we’re entering an era where marketing can hybridize physical and digital experiences. Read the article

The Klimt Experience in Florence

Last November 26th, at the Auditorium of Santo Stefano al Ponte in Florence, was inaugurated the “Klimt Experience”, the multimedia exhibition that lets you immerse yourself in the golden masterpieces of the Austrian genius. Read the article

The app that helps you to find the drink that you’ll love

The concept behind Next Glass is simple: You hold your phone up to a beer or wine bottle, and the app scans it and presents you with a score based on your preferences, along with its calorie count and alcohol by volume. Read the article

Now the web is “mobile first”

The StatCounter’s data has crowned October 2016 as a month to remember in the history of the network. More accesses made through phones and tablets rather than desktop. Read the article

The Trophy of the Tour of Italy in AR with Dolomia

Augmented Reality and many other applications could offer a lot to the companies, also in the field of marketing, but they seem pretty lazy and have no desire to experiment with new technologies. Read the article

Information and Virtual Reality

Universities and the media are questioning about the future of journalism in the Oculus Rift: what are the risks to learn the news by living it, instead of reading them in newspapers and internet? Journalism through virtual reality is information or experience? Read the article

Through the History thanks to Virtual Reality

With Virtual Reality, the Ara Pacis back to the glories of ancient Rome.
Project L’Ara com’era allow visitors to delve among the secrets of the famous Roman monument, thanks to a Samsung Gear VR and Virtual Reality.

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We are reality makers – new video

Check out the new gezapp video > We are reality makers