UniQloud Experience

THE BRAND
Asem is an important company, the leader in Italy in Industrial Automation, which designs and manufactures a wide range of industrial PCs and operator panels integrated with remote viewing, control and remote software to deliver complete, flexible and reliable for the Industrial Automation Market.

THE CHALLENGE
The company, already a pioneer in technological and digital integration between the worlds of Information Technology and Industrial Automation, has decided to be pioneer in its own communication language, to present the new UniQloud product at the industrial automation fair SPS IPC Drives Italia, through a unique and unconventional experience.

THE SOLUTION
Gezapp has created an Augmented Reality Experience thanks to which Asem’s exhibition stand has become a futuristic stage made up of virtual objects and infographic animated elements that explain how the UniQloud platform works, making it easy to understand. The experience, displayed on the dedicated tablet, was redispaged on the maxi screen set in the center of the stand with a strong engagement effect.