#ScattaConDolomia

THE BRAND
Acqua Dolomia takes its name from dolomite rock from which springs and from which it takes the precious elements that make it unique.
A brave company that is born from an intuition of its founding partners who start a bottling company just outside the Friulian Dolomites Natural Park, surrounded by a beautiful and charming scenery of mountains.

THE CHALLENGE
Create a unique brand experience valuing the Dolomite Water sponsorship in the Tour of Italy.

THE SOLUTION
Gezapp he conceived and coordinated the #ScattaConDolomia project, an initiative with high engagement power using augmented reality.
Thanks to the app for smartphones and tablets dolomite, dolomite bottle becomes the Trofeo Senza Fine, the cup of the Tour of Italy.
The agency has created the naming, mechanics and parallel events to give visibility to the project, in particular on social networks, providing a hashtag dedicated #ScattaConDolomia.

THE RESULTS
Besides all’awareness generated on dolomite, the initiative to engagement on Facebook #ScattaConDolomia, has enjoyed broad participation with a high number of shots and selfies with shared Trophy.