Feel the #CanaliExperience

THE BRAND
The expression of Professor Vincenzo Canali’s method, made unique by designer Massimo Farinatti and realized thanks to Nord Group know-how, Canali System machines are born to revolutionize the fitness world, both in aesthetic and practical terms.
The innovative auxotonic method includes and overcomes the isotonic training, allowing complete preparation quickly, with no total risk and with the promise of postural benefit.

THE CHALLENGE
Create a unique and unconventional experience for presenting Canali System machines at the RiminiWellness 2017 fitness expo, leveraging the plus as an expression of the revolutionary philosophy of the Canali Method.

THE SOLUTION
Gezapp has created an experience that enables you to work in an interactive way by discovering the benefits of the Canali Method through Augmented Reality Applied to Machines. The user, thanks to the body tracking technology, is also able to immerse himself completely in the auxotonic revolution and in this new universe of training, having fun.
The body tracking system detected the key points of the joints, highlighting the muscular structure during the movement and making it completely immersed in a futuristic environment of relaxation
The experience, displayed on display screens set up at different points of the stand, has created an effect of curiosity and engagement.