LE ROCCHE MALATESTIANE
Le Rocche Malatestiane
THE BRAND
The company Le Rocche Malatestiane is located in Rimini, on the Adriatic coast and has its own wine production areas on the hills overlooking the sea.
Representing the wine roots in the Rimini area, and since 1959 the company and the wines are named after the Malatesta Lordship of Rimini from the thirteenth to the sixteenth century.
The company Le Rocche Malatestiane is located in Rimini, on the Adriatic coast and has its own wine production areas on the hills overlooking the sea.
Representing the wine roots in the Rimini area, and since 1959 the company and the wines are named after the Malatesta Lordship of Rimini from the thirteenth to the sixteenth century.
THE CHALLENGE
Promoting Brand Experience at the moment of tasting.
THE SOLUTION
The “Le Rocche Malatestiane”, thanks to augmented reality, is the official guide to offer a sensory experience 360 degrees.
An app to discover the history, the excellence of the territory and the passion contained in every glass of wine at Le Rocche Malatestiane.
Category:
APP
