CrispAttack – San Crispino
 

THE BRAND
San Crispino is an Italian wine, made from grapes harvested exclusively in Italy by a group of over 5,000 winegrowers who are members who work with passion, as it once was, according to tradition, to produce a good wine, genuine, to be enjoyed every day.

THE CHALLENGE
Offer a gaming experience, easy and carefree on the tables of all Italians.

THE SOLUTION
The agency has created Crisp Attack, an app for smartphones and tablets equipped with the AR functionality. Framing the brick San Crispino, the packging product becomes the playing field, the hill of San Crispino, which must be defended by threatening scarecrows. A different and funny way of approaching the wine world, based on play time and fun.